Better Than Free Response

I found this article to be extremely correct. We do pay more for immediacy, personalization, interpretation, authenticity, accessibility, embodiment, patronage, and findability. I think that these things that we pay for are second nature to us. This article just pointed them out to us, which I really enjoyed. Of all of these extra things that we pay for I believe the one that stood out to me the most was immediacy. People are always waiting in line to the midnight showing of a movie, or for the new ipod to be released, and it is true that the first of something is better then having it later and we will pay more to get that.